One of the most frequent mistakes made by law firms (or just about any business) on the web today, is their lack of updates. Yes, you must update your site. Actually I should repeat that again and possibly bold it - you must update your site. Google watches over the web and will place sites that update more frequently higher than sites that are rarely updated.
Don't worry - this isn't too hard. Much like exercise or eating right, once you get started it'll pay off, then get easier. I should also mention that while you are taking the time to update your site, please make sure you are adding text that someone will actually want to read. If you are simply repeating the news that has already been reported - you aren't really helping.
For example, if you say 'There was an accident on 695 this morning, involving several cars and a tractor trailer. By the way I am a Maryland car accident lawyer.' That's not text anyone cares to read. Now if you repeat the news then offer your opinion and insight, that is something that is certainly more interesting. Why is this information interesting? Can you offer an opinion that wasn't included in the original report? Perhaps a different view?
Whatever it is you are writing about in your blogs, please keep it interesting and try and get on a regular schedule. Each post doesn't have to be an amazing work of art but try to offer something interesting - your readers will thank you!
