The goal of this blog, and my company OptiLaw is to help you increase business for your law firm. With all this new technology it may be confusing, what is the best thing to do? Where is the most 'bang for your buck'? I'll be honest, I don't think anyone really knows. Even if there was a right answer it certainly wouldn't fit for everyone.
My view is to be out there as much as possible. I previously talked about using Twitter as a way to be out there, today lets talk about Linked In.
What is linkedin.com?
Basically its another social site just like Facebook. However LinkedIn has a twist - its for business professionals. You could argue that Facebook can be used for that, and it is and it works great. LinkedIn may be viewed as less popular but its still used frequently by many - Including myself!
Once you create an account it will ask to invite your business associates and friends. You may be shocked to find out how many people already have an account. After you get a group of people in your network you will begin to network with them. Its really no different than a real life meeting, except its easier here to show everyone what you do.
Without going too much deeper, LinkedIn is a great tool, its free and easy. Give it a try. Soon we'll go over some other details on how you can use LinkedIn.
